Careful and consistent use of paragraph styles ensured that once the folder was finished, I was able to easily copy and paste product information from the folder into any other document (posters, pricetags, online banners) without having to reformat each piece of text by hand. Not only was this a great timesaver, it also minimalized the risk of mistakes.
This came in especially handy a couple of months into the project, when D.I.O. drogisterijen requested a series of alternative branding styles for a seperate line of biological pharmacies. More information about that project can be found here.